A campaign is a great marketing tool that allows you to reward your affiliates for an extra effort they make to promote your business. Whenever a partner submits their application or they meet the campaign's goal, you will be able to manually decide whether you want to approve or reject the reward for each partner.
GrowthHero provides three campaign types for you to choose:
- Create content - Fixed fee reward (eg. write a blog post and earn $10),
- Sales goal - Bonus reward (eg. refer 5 sales and earn $20),
- Revenue goal - Bonus reward (eg. generate $500 in referred orders and earn $20).
You can also choose one of the two offer types:
- Money bonus when submission approved / Money bonus when goal met
- Manual reward
Check out our video tutorial, or keep reading our article for an in-depth description of the Campaign setup:
Creating a Campaign
You can find the Campaigns section in the left-hand side menu in your GrowthHero admin app or here. To create a new Campaign find the New campaign button in the top right corner.
Create a Title and Description for your Campaign, select the Campaign type and Offer type. If you chose the Money bonus when submission approved or the Money bonus when goal met offer type, select Money bonus too.
In the Additional fields, you can select a program for which you want the campaign to be exclusive. If you want to run a campaign for all of your partners you can leave this field empty. You can also create a time-limited campaign by setting up a start and end date
Once you save the campaign it will be created as a draft. In order to make it visible for your partners, you need to click the Start campaign button.
Content creation campaign type
Content creation campaign type requires your partners to manually submit their applications via their Partner Portal. Partners are able to add a message for you when they submit, so you can ask them to attach a link or some additional information for you to look into.
You will see all the submissions together with partners' messages in the campaign's details where you will be able to approve it or reject it.
Sales and Sales Value campaign types
Both in Sales and Sales Value campaign types in addition to choosing the campaign's title, description and offer type, you also need to enter Sales goal or Sales Value goal, which is the number of referred sales or the value of referred sales that your partners will need to reach. Only the sales made in the time when the campaign was active will be taken into account.
With Sales and Sales value campaign types, you can also choose a Smart Link. When a Smart Link is chosen, only the sales referred using the Smart Link will be taken into account in the campaign. You can use it e.g. to reward only the referred sales of a particular product.
Note: The Smart Link field is only available on the Shopify platform
With the Sales and Sales Value campaign types, your partners will see a counter which will show them their progress. They will not have to submit it manually.
Once a partner reaches the campaign's goal, you will see it in your campaign's details. With Sales campaign type, below the Submissions box, you will also see all the Sales that were taken into account to reach the goal. Again, you will be able to approve or reject the reward for each partner.
Money bonus when submission approved and Money bonus when goal met
One of the two ways of rewarding your partners in setting up a money bonus. Once you approve the partner's submission the reward will be automatically added to their balance.
If you choose to reward your partners manually, i.e. with one of your products or outside the GrowthHero system, you will see the submission's status changed after you approve or reject it.
Remember to end your campaign when you need it, so your partners won't see it anymore and they will not be able to submit after the campaign is over.
If you want to avoid a situation in which your partners get rewards for the sales they make themselves you can use our fraud protection tool. You can read more about it here.
Great! Now you know all about Campaigns.